Trust me I want to buy!

I was in the market for a new car and had already decided what I wanted , the colour , spec etc and roughly how much I could afford. As with all major purchases I rang round several garages, in this case five asking the same questions and giving them all the same order details.

Out of this initial five only one called me back, with a price for the new car plus a price for my trade in. I said yes and confirmed a deposit by credit card and sent the money off. When I went in to collect the car the salesman said he still didn't beleive I would turn up and this is why he had asked for a credit card deposit.

It made me think that garages and the car industry have a lot to learn from other industries in how to prequalify calls and treat new leads.

It just so happens this car brand is selling so many of it's smaller cars due to the government scappage scheme that when you go in there's a sign saying leaving your details as we're so busy trying to process the order we have already we can't help you today and will contact you shortly. How uncustomer friendly is that, it would be better to have one person who collects customers details and talks to the customers about the next steps of the process.

Start up

Welcome to another new blog but hopefully you'll find this one slightly more interesting than normal, for example I'm planning to weave humour and my opinions into all things marketing and may have to anonymise some thinbgs to keep it legal.

I hope you enjoy reading this blog and if you feel compelled let me have your feedback.