The results of research Parallel Marketing delivered recently for the DMA on the Green Agenda can now be seen on the Marketing TV channel, Sallie is the voice of the business -
1) http://marketing.success.tv/direct-marketing-association - is the top page with all the interviews listed out.
2) http://marketing.success.tv/video/environmental-impact-reduction
3) http://marketing.success.tv/video/csr-policy
4) http://marketing.success.tv/video/greenscape
5) http://marketing.success.tv/video/greenscape-commision
6) http://marketing.success.tv/video/industry-view
7) http://marketing.success.tv/video/priority-of-green-agenda
Many thanks
Simon
Todays News
Friday, 23 October 2009
Pitching
I feel compelled to help businesses out there with their pitches ,not because I'm asked to but because I don't like to see wasted work opportunities when winning a new piece of business can make the difference between keeping your job or not.
Here is my list of the do's and dont's of pitching which I hope if you read this will help you understand how easy it is to get it right on the day, today's thought is around the pitching room or what I call "The Environment".
1) The environment
You are will have no choice on the pitching room but when you arrive there's nothing to stop you making it your own. By this I mean create and comfortable environment for you and the guests.
a)Seating is important so make sure the client can see clearly what you want him to see. It's always a good idea to put up examples of work from the clients campaigns to show you have spent time looking at what they have done and it is likely to stimulate conversation.
b)Additional refreshments are a good idea be they food or drink such as fruit juices and expensive biscuits.
c)Place names , note paper and pens should be placed at each of the places on the table and make sure any pc's or laptops are working correctly.
d)Dress code is important , ensure you are as smart or smarter than the clients and prior to the pitch run through with your team what they are going to read. If you are pitching for a clothes retailer wear their clothes for example.
e)When the client arrives into the room make sure you are standing in such a way that the head of the pitch greets first and the last person to greet them shows them to their seats.
f)Now you have them sat down it's important that everyone in the room knows everyone else so introduce yourselves and confirm the names of the attendees.
In my next blog I'll talk about how the pitch structure might look and how to manage questions from the client.
Here is my list of the do's and dont's of pitching which I hope if you read this will help you understand how easy it is to get it right on the day, today's thought is around the pitching room or what I call "The Environment".
1) The environment
You are will have no choice on the pitching room but when you arrive there's nothing to stop you making it your own. By this I mean create and comfortable environment for you and the guests.
a)Seating is important so make sure the client can see clearly what you want him to see. It's always a good idea to put up examples of work from the clients campaigns to show you have spent time looking at what they have done and it is likely to stimulate conversation.
b)Additional refreshments are a good idea be they food or drink such as fruit juices and expensive biscuits.
c)Place names , note paper and pens should be placed at each of the places on the table and make sure any pc's or laptops are working correctly.
d)Dress code is important , ensure you are as smart or smarter than the clients and prior to the pitch run through with your team what they are going to read. If you are pitching for a clothes retailer wear their clothes for example.
e)When the client arrives into the room make sure you are standing in such a way that the head of the pitch greets first and the last person to greet them shows them to their seats.
f)Now you have them sat down it's important that everyone in the room knows everyone else so introduce yourselves and confirm the names of the attendees.
In my next blog I'll talk about how the pitch structure might look and how to manage questions from the client.
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