HSBC from wealthy to wealthier strategy

HSBC is currently implementing a new strategy based on six sub-brands that will target consumers and businesses with different levels of wealth, using the tagline 'HSBC helps you unlock the world's potential'. The consumer brands will be Private Bank, Premier, Advance and an as-yet unnamed fourth which will emphasise 'relationship rather than transaction-based banking'. HSBC Business will target SMEs, while HSBC Corporate will target larger companies.