Todays snippet is where I think banks can begin to differentiate themselves through self selection and design. It's something which has been around for some time but as you well know banks only like those customers who fit into their boxes........
Discover Financial Services has launched CardBuilder, an online tool that enables users to select terms, rewards preference and card design. The process of card configuration starts by selecting from among a number of options that describe clients' credit standing, and establishes from the outset how they plan to manage their balance
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