Cybersource research has found that 50% of Britons aged over 16 do not shop online, with the most widespread reasons being a preference for the 'hands-on' high street experience (expressed by 67% of participants), and fears over online security (41%). Overall, the proportion of those concerned about security has increased from 66% in 2008 to 71% today, while 59% of consumers are not comfortable with retailers storing their credit card details.
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