Love it or hate it - it's memorable

Halifax's latest 'High Five' TV ads promoting its Reward Current Account have been placed second in Marketing magazine's latest Adwatch rankings, with a 62% consumer recall rating. The magazine also defends the ads, which have been criticised for being 'excruciating' and 'cheesy', for its depiction of staff who are 'regular' and 'having a laugh' - an effective way, it notes, to distract from the brand's problems.