Tuesday, 6 July 2010
More Contactless
Visa Europe has revised up its estimate for the number of contactless debit, credit and prepaid contactless payment cards in circulation in the UK by the end of December 2010 from 10m to 12m. It expects there to be a significant increase during H2 2010 as more banks introduce them for their customers, and added that the number of transactions carried out with a contactless card has doubled during the past six months.
Thursday, 1 July 2010
CompareMyAgency
Comparethemarket has called a media and digital pitch as part of a review of its marketing strategy.
The BGL-owned comparison site is seeking an agency to handle its online marketing and redesign its website.
It’s also calling for agencies to pitch for its £14m media account, currently held by ZenithOptimedia, as part of its policy to review its media agencies every three years.
Both pitches are being handled by the AAR and VCCP, the brand’s current ad agency which created the Compare The Meerkat campaign and will be unaffected by the review.
In March, Comparethemarket launched the latest digital element to its Meerkat campaign, a spoof iPhone app called iSimples.
The BGL-owned comparison site is seeking an agency to handle its online marketing and redesign its website.
It’s also calling for agencies to pitch for its £14m media account, currently held by ZenithOptimedia, as part of its policy to review its media agencies every three years.
Both pitches are being handled by the AAR and VCCP, the brand’s current ad agency which created the Compare The Meerkat campaign and will be unaffected by the review.
In March, Comparethemarket launched the latest digital element to its Meerkat campaign, a spoof iPhone app called iSimples.
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