Which? has conducted a survey on customer service in which Santander received 39% for savings, the lowest rating obtained, 48% for mortgages, 47% for current accounts and 57% for credit cards. Elsewhere, HBOS scored 42% for savings, while Yorkshire BS's savings rating fell 10% to 59%. The overall winner was First Direct, followed by the RBS-operated Virgin One account and Co-op's Smile account.
Isn't it about time the other banks looked at First Direct and asked themselves why can't we copy their customer service principles. I'll tell you why , it's because it would cost too much money and apathy keeps alot of customers with the same bank and as you may well know you can still treat your customers badly and they stay, we must be mad !
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