Northern Rock has launched a campaign featuring the strapline 'Northern Rock. Works for me', which it hopes will communicate the idea that it listens to its customers' needs and responds with transparent, simple products. The press and radio-based campaign, which will feature mortgage and savings customers of the bank, follows research which found that customers value good, friendly service as well as a fair and open relationship with their bank.
Standard Life has redesigned its corporate livery to 'reflect the pace of the organisation', changing its blue and yellow sash into a small yellow triangle protruding from the top right corner of the name, which sits above the words 'the way forward'. The assurer paid £5m for the rebranding, which its chief executive claims is 'forward-looking... digital, [and] about technology'. Its website, literature and staff cards have been changed accordingly.
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