Banks are being advised by PR professionals to refocus their PR operations in light of losing the judicial review on PPI last month. One has spoken of banks beginning to rebuild credibility by establishing a 'human face', while others have urged them to remove the 'small print culture' from their businesses and stop insisting they are 'right in law'.
It seems pretty obvious to you and I that the Banks have taken us , the general public for one big gravey train ride for the last few years. Yes , it's ok for some if you work for them but for the masses they are seen as the faceless conglomerates who at each turn will try and weedle money out of you.
The fact that PR companies have now decided to tell the banks they need a face lift is about time in my opinion and not too soon. I still believe its not the banks who should be doiing this but the Building Societies who should be using PR and marketing to reconfirm the friendly face of banking - unless you were a customer of N&P with a Keydata account , but then again did get your money backall told. It's the Building Societies who were the community banking houses, they helped you save for your first house and arranged the mortgage for you , the whole family would bank with this one Building Society.
I think Banks have become too distant from their customers and too driven by their commercial drivers and money generation ideas. PR is only part of the answer to this much bigger problem.
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