Marketing News

Barclaycard is to launch a new advertising campaign promoting its contactless credit card on Friday 22 January 2010, with the ad first appearing on YouTube and the card provider's Facebook page before its first TV appearance on Saturday 24 January. The ad, a sequel to 2009's successful waterslide campaign, was filmed in New York and Hollywood and features a rollercoaster cart and 40ft of track combined with CGI to create a rollercoaster weaving in and out of the city's skyscrapers. - Weeeeeeeeeee

Daily Mail has claimed it has found examples of banks having persuaded elderly, poorly educated and low income customers to transfer their current accounts into fee-charging accounts. In one case, NatWest sold a 90 year-old woman an account with breakdown and mobile phone cover, despite the woman not owning a car or mobile phone, while 100 migrant workers were sold unsuitable accounts by a number of banks, including Lloyds TSB. - Don't you just love the banks, YEAH

GoCompare.com's most recent ad campaign has been voted the UK's most irritating in Marketing Magazine's annual poll of the worst-offending campaigns. The poll, conducted by TNS Research International, found that 56% of respondents cited the ads, which feature the fictional opera singer, Gio Compario. Confused.com and Webuyanycar.com also made it into the top 10. - What about the Meerkats?

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