The Samaritans is on the hunt for an agency to handle its direct marketing account.
The review comes after the DM incumbent on the business, the Bristol-based integrated agency Flourish, parted company with the organisation after three years.
Before Flourish's appointment, the Samaritans DM account was handled by Kitcatt Nohr Alexander Shaw, which won the business in 2004 after a four-way pitch.
The agency created a high-profile mailpack that explained how suicidal people have gone on to live a prosperous life after making a call to the Samaritans.
Lunar BBDO was the most recent incumbent on the charity's TV advertising business, and Mindshare is the incumbent on the media planning and buying account.
The Samaritans
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